Vera Petrova

Vera Petrova leads Flip.bg as Country Manager, spearheading Bulgaria’s transition to a circular economy in the electronics sector. Her company extends the lifecycle of electronic devices through innovative refurbishment processes, reducing CO2 emissions by up to 63% compared to new products.
Prior to Flip.bg, Vera served as Seller Performance Manager at eMag, where she was responsible for all marketplace sellers on the eMag platform. This experience in e-commerce and vendor management provided her with valuable insights into consumer behaviors and supply chain operations that now inform her circular economy initiatives.
Vera holds an MSc in Marketing and International Management from Henley Business School. At Flip.bg, she has contributed to saving thousands of tons of CO2 emissions while meeting growing consumer demand for sustainable electronics. Her expertise spans circular supply chain management, sustainable business strategy, and consumer education.
In this panel discussion, Vera will share insights from her experience scaling a circular economy business across Eastern Europe, offering practical perspectives on implementing sustainability principles in traditionally linear industries.