Event program

European Ecommerce Leaders | Forum

Sofia, 14 & 15 of May 2025

Sofia, Event Space 2020

Add to Calendar

Event Program, 14 May

The road to scalability and more competitiveness

Ask question

Registration

9:00 – 9:55 AM

Opening Plenary

10:00 - 10:05 AM

Welcome Address by European Commission Representative Mrs. Yordanka Chobanova

Yordanka
Chobanova

10:05 - 10:15 AM

Fireside chat between Ivan Goychev, Deputy Mayor of Sofia and Gero Furchheim, President of Ecommerce Europe on "The Future of E-Commerce in Europe: Trends, Challenges, and Opportunities"

Gero
Furchheim

IVAN
GOYCHEV

10:15 - 10:30 AM

European Ecommerce Market – presentation by Jesse Weltevreden , Professor Digital Commerce Amsterdam University of Applied Sciences | Founder & Director

Prof. dr. Jesse
Weltevreden

Panel is sponsored by e-success

Digital Transformation & Technology

10:30 - 11:00 AM

Next generation of digitally mediated services: Q-Com

Carlota
Marzo

11:00 - 11:45 AM

Omnichannel Strategies
Panel: Seamless Integration of Online/Offline Experiences

Carlota
Marzo

IVAN
GOYCHEV

Kamen
Yankulov

Prof. dr. Jesse
Weltevreden

Panel is sponsored by Glovo

Customer Experience (CX) Mastery

11:45 - 00:15 PM

Hyper-Personal Without Hyper-Budgets: The Smart Path to Growth at eBag

Rosen
Georgiev

00:15 - 01:00 PM

Mobile-First Strategies
Panel: Optimizing Apps for Gen Z and Millennial Shoppers

Rosen
Georgiev

Dimitar
Dimitrov

Genoveva
Petrova

Drago
Draganov

Panel is sponsored by eBag

Networking Lunch

01:00 - 02:30 PM

Lunch is sponsored by OZONE.bg

Join OZONE.bg lunch game !

Cross-Border Ecommerce

02:30 - 03:30 PM

Navigating EU Markets
Panel: Overcoming Language, Currency, and Regulatory Hurdles

The EU Single Market offers major growth opportunities for e-commerce companies. Yet, navigating it requires overcoming language, currency, and…

Learn more

Luca
Cassetti

Cristian
Pelivan

Martina
Elfgren

Greet
Dekocker

Simo
Hiilamo

Alien
Mulyk

03:30 - 04:00 PM

Bulgaria - new opportunities for cross-border ecommerce

Тhe National Customs Agency of Bulgaria’s latest IT innovation — presented to the public for the very first time.

Discover how…

Kolyo
Kolev

Panel is sponsored by eMag

Coffee Break

04:00 - 04:30 PM

Sustainability in Ecommerce

The EU has positioned itself as a global leader in sustainability regulation, with an increasingly ambitious framework designed to…

Learn more

04:30 - 05:15 PM

Circular Economy Business models

JULIETTE
BEAULATON

Marina
Stefanova

MARGHERITA
CORSARO

Dagmar
Bartels

Vera
Petrova

05:15 - 06:00 PM

Conversation on the EU regulatory landscape

JULIETTE
BEAULATON

MARGHERITA
CORSARO

Panel is sponsored by ESG lab

Ecommerce Leaders Night

07:30 - 10:00 PM | VIP ONLY

Bulgarian dishes
Bulgarian drinks
Bulgarian music - Stunji
Discussions and networking

Event Program, 15 May

Compliance, Innovation & Future Trends

Ask question

Registration

9:25 – 9:55 AM

Morning Keynote

10:00 - 10:30 AM

Fireside chat

Todor
Yalamov

KRASIMIR
YAKIMOV

10:30 - 11:00 AM

Fireside chat

Urban Infrastructure for Digital Commerce: The Role of Local Governments in Enabling E-Commerce Ecosystems

Todor
Yalamov

Nikola
Barboutov

Panel Partner

Coffee Break

11:00 - 11:30 АM

B2B Ecommerce

11:30 - 12: 00 PM

Presentation

12:00 - 01:00 PM

Panel “The Challenges & Opportunities of B2B E-commerce”

Maria
Mincheva

Temelko
Dechev

Nikola
Minkov

Dimitar
Dimitrov

Panel Partner

Networking Lunch

01:00 - 02:30 PM

Lunch is sponsored by
SPORT DEPOT.bg

Digital Payments, Security and Trust in Ecommerce

02:30 - 03:30 PM

Digital Payments, Security and Trust in Ecommerce

The EU payments market is in the midst of a transformative period, driven by a combination of regulatory momentum, technological innovation, and issues related to competition.In this panel, we’ll be…

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JULIETTE
BEAULATON

Jasen
Tanev

Ivan
Hadjov

BOYAN
DAMYANOV

Panel is sponsored by SocialScore.io

Driving Policy Dialogue - short introductions by Ecommerce Europe

03:30 - 04:30 PM

Driving Policy Dialogue - short introductions by Ecommerce Europe

GDPR & Data Privacy. Seven years after its entry into force, the GDPR remains a cornerstone of the EU’s data protection framework. Through the years, online shops across Europe have made…
VAT & Tax Compliance. The evolving framework of VAT and tax regulations in the EU, including the VAT e-commerce package, ViDA, DAC7, and the ongoing Customs Reform, is reshaping…
Consumer Rights. At a time when Europeans have never been more protected, we are on the brink of launching into a new debate concerning the…

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Vlad
Vîță

Stefano
Mauro

Anna
Lachambre

Panel is sponsored by Ecommerce Europe

Panel Discussion: "E-Commerce in 2030: AI, Sustainability, and Global Collaboration"

Ecommerce in 2030

04:30 - 05:00 PM

By 2030, we expect to see e-commerce companies embracing even more AI innovation, consumer driven sustainability demands, and global collaboration. Intelligent automation will transform…

Event program

European Ecommerce Leaders | Forum

Sofia, 14 & 15 of May 2025

Sofia, Event Space 2020

Add to Calendar

Event Program, 14 May

The road to scalability and more competitiveness

Ask question

Registration

9:00 – 9:55 AM

Opening Plenary

10:00 - 10:05 AM

Welcome Address by European Commission Representative Mrs. Yordanka Chobanova

Yordanka Chobanova

10:05 - 10:15 AM

Fireside chat between Ivan Goychev, Deputy Mayor of Sofia and Gero Furchheim, President of Ecommerce Europe on "The Future of E-Commerce in Europe: Trends, Challenges, and Opportunities"

GeroFurchheim

IVANGOYCHEV

10:15 - 10:30 AM

European Ecommerce Market – presentation by Jesse Weltevreden , Professor Digital Commerce Amsterdam University of Applied Sciences | Founder & Director

Prof. dr. JesseWeltevreden

Panel is sponsored by e-success

Digital Transformation & Technology

10:30 - 11:00 AM

Next generation of digitally mediated services: Q-Com

CarlotaMarzo

11:00 - 11:45 AM

Omnichannel Strategies Panel: Seamless Integration of Online/Offline Experiences

CarlotaMarzo

IVANGOYCHEV

KamenYankulov

Prof. dr. JesseWeltevreden

Panel is sponsored by Glovo

Customer Experience (CX) Mastery

11:45 - 00:15 PM

Hyper-Personal Without Hyper-Budgets: The Smart Path to Growth at eBag

Rosen Georgiev

00:15 - 01:00 PM

Mobile-First Strategies Panel: Optimizing Apps for Gen Z and Millennial Shoppers

Rosen Georgiev

DimitarDimitrov

GenovevaPetrova

DragoDraganov

Panel is sponsored by eBag

Networking Lunch

01:00 - 02:30 PM

Lunch is sponsored by OZONE.bg

Join OZONE.bg lunch game !

Cross-Border Ecommerce

02:30 - 03:30 PM

Navigating EU Markets Panel: *Overcoming Language, Currency, and Regulatory Hurdles*

LucaCassetti

CristianPelivan

MartinaElfgren

GreetDekocker

SimoHiilamo

AlienMulyk

03:30 - 04:00 PM

Bulgaria - new opportunities for cross-border ecommerce

KolyoKolev

Panel is sponsored by eMag

Coffee Break

04:00 - 04:30 PM

Sustainability in Ecommerce

04:30 - 05:15 PM

Circular Economy Business models

JULIETTEBEAULATON

MarinaStefanova

MARGHERITACORSARO

DagmarBartels

VeraPetrova

05:15 - 06:00 PM

Conversation on the EU regulatory landscape

JULIETTEBEAULATON

MARGHERITACORSARO

Panel is sponsored by ESG lab

Ecommerce Leaders Night

07:30 - 10:00 PM | VIP ONLY

Bulgarian dishes Bulgarian drinks Bulgarian music - Stunji Discussions and networking

Event Program, 15 May

Yordanka
Chobanova

Gero
Furchheim

IVAN
GOYCHEV

Prof. dr. Jesse
Weltevreden

Carlota
Marzo

Omnichannel Strategies
Panel: Seamless Integration of Online/Offline Experiences

Carlota
Marzo

IVAN
GOYCHEV

Kamen
Yankulov

Prof. dr. Jesse
Weltevreden

Rosen
Georgiev

Mobile-First Strategies
Panel: Optimizing Apps for Gen Z and Millennial Shoppers

Rosen
Georgiev

Dimitar
Dimitrov

Genoveva
Petrova

Drago
Draganov

Navigating EU Markets
Panel: Overcoming Language, Currency, and Regulatory Hurdles

Luca
Cassetti

Cristian
Pelivan

Martina
Elfgren

Greet
Dekocker

Simo
Hiilamo

Alien
Mulyk

Kolyo
Kolev

JULIETTE
BEAULATON

Marina
Stefanova

MARGHERITA
CORSARO

Dagmar
Bartels

Vera
Petrova

JULIETTE
BEAULATON

MARGHERITA
CORSARO

Bulgarian dishes
Bulgarian drinks
Bulgarian music - Stunji
Discussions and networking

Todor
Yalamov

KRASIMIR
YAKIMOV

Todor
Yalamov

Nikola
Barboutov

Maria
Mincheva

Temelko
Dechev

Nikola
Minkov

Dimitar
Dimitrov

Lunch is sponsored by
SPORT DEPOT.bg

JULIETTE
BEAULATON

Jasen
Tanev

Ivan
Hadjov

BOYAN
DAMYANOV

Vlad
Vîță

Stefano
Mauro

Anna
Lachambre

Nikolay
Bakalov

Luca
Cassetti

Janet
Naidenova

EMRE
EKMEKÇİ