Luca Cassetti

Secretary General of Ecommerce Europe

Ecommerce Europe is the united voice of the European Digital Commerce sector, representing the interests of companies selling goods and services online to consumers in Europe. Its mission is to act at EU level by engaging with policymakers to create a better regulatory framework for all e-merchants. Ecommerce Europe is a platform where members can stay informed, exchange best practices, and define common positions on EU legislation impacting the sector.

Mr. Cassetti was appointed as a Secretary General in 2020. Before that he has been Director of EU Public Affairs for Ecommerce Europe and has successfully strengthened the position and representation of the association over the years.