Janet Naidenova

Mrs. Naidenova has over 30 years of professional experience in the field of information technology, e-commerce and marketing, eight of which in a global Fortune 500 company, reaching the position of Channel marketing director for EMEA (Europe, Africa and the Middle East). She founded JNN Consult in 1999 – the first specialized marketing consulting agency in the field of technology, digital and integrated marketing, and for a certain period it was Gartner’s marketing agency for Bulgaria.

Mrs. Naidenova is a marketing consultant for SEED (Southeast Europe Enterprise Development) – a program of the IFC (International Finance Corporation) at the World Bank and also an ICT marketing expert for the European Union. She won the “Best Consultant for Southeast Europe” award. She is a publisher of numerous “White Papers” in the field of technology, member of the Bulgarian Marketing Association, co-founder of the Association of Small and Medium Enterprises Bulgaria, Chairman of the Board of Directors of the Bulgarian Web Association in the period 2006-2007, founder and Chairperson of “Interactive Advertising Bureau Bulgaria” (IAB Bulgaria) in the period 2009-2014 and Co-founder and Chairperson of the Board of Directors of the Bulgarian E-commerce Association (BEA) from 2017 to the present.

Mrs. Naidenova was the main driver of the strategic partnership between the Faculty of Economics and the Bulgarian E-commerce Association that began with the qualification program “E-commerce Succes” of the Center for Educational Services in 2019. She is Assistant at the Faculty of Economics and teaches in the subjects of e-business, m-business and e-commerce.